Push Up Bras

The first bra was created in 1914 by a New York debutante preparing for a dance. With the help of a maid, she strung two handkerchiefs together with pink ribbon and fitted herself with the first bra. Since then, the bra has evolved as women and their self-perceptions have changed.

During the late 1940's and early 1950's, women in the U.S. primarily stayed at home to focus on raising the children. Well-rounded figures were popular, and fashion focused on the traditional hourglass female shape personified by Marilyn Monroe and Jane Mansfield. Frederick's of Hollywood, a specialty retail operating chain of women's intimate apparel throughout the U.S., introduced the first push-up bra, the Rising Sun, in 1948.

Once called padded bras this is the category that the world famous Wonderbra falls under. These bras lift the breasts and add shape them with extra padding. Some more innovative push up bras use silicone inserts or water sacks to imitate the fullness of a natural breast. They are said to "lift and seperate" creating a full cleavage look on breasts of all sizes. These bras always offer lots of support and the more expensive ones are fully adjustable.

Introduced to the American public in May 1994, the Wonderbra, with a suggested retail price of $26, began selling at a rate of one every 15 seconds, and stores could not keep the bras on their racks. First year sales for the Wonderbra were approximated at $120 million, making it one of Sara Lee's top 30 selling products. Women lined up outside store doors in order to buy the coveted bra, and by year's end, the Wonderbra had grown from a mere lingerie item into a "vital fashion accessory and cultural icon." The Council of Fashion Designers of America (CFDA) honoured Wonderbra "for creating a phenomenon never before experienced in the industry." Ethel Klein, president of EDK Associates, a New York-based marketing firm specializing in women's fashion, stated, "Wonderbra has become sort of like Kleenex, in that it's the product name that defines the category. It's the brand name associated with the product." John Dixey, the British managing director of Playtex (division of Sara Lee and marketer of the Wonderbra), commented, "the Wonderbra has made it into the Collin's Dictionary. It has become an icon which is just as powerful as Levi's jeans." By the end of 1994, the Wonderbra was named one of Fortune's products of the year and was recognized by several other magazines including Advertising Age and U.S. News and World Report.

The Wonderbra itself was first designed in the 1960s but it wasn’t until the launch of the ‘Hello Boys…’ billboard campaign in 1994 with model Eva Herzigova that it took off in sales. The sum of more than 34 separate working parts, the Wonderbra can make the cleavage look deeper through adjusting straps while also making the breasts look fuller through the specially designed padded cup.

Dubbed ‘sensational’ by women the Wonderbra has come to signify the standard by which other push-up bras are measured by.


Cotton Push-Up Bra £6.60	Lace Plunge Bras (2 pack) £7.00	Striped Cotton Push-Up Bra £7.70
Satin air black suspender £8.00	Multiway Deep V Push Up Bra White £8.49	Grey Logo push up plunge bra £8.50
Cheeky Sweet Floral Push Up Bra £9.00	Microfibre Push-Up Bra £9.00	Microfibre Push-Up Bra £9.00
Underwired Push-Up Bra £9.00	Lace and Knit Push-Up Bra £9.00	Push-up Bra in Printed Knit £9.50
Two-tone Lace Push-Up Bra £9.75	John Lewis Women Push Up Gel Padded Bra, Pink £10.00	Grey & purple embroidered mesh push up balcony bra £10.00
Grey lace trim push up bra £10.00	Turquoise embroidered air boost push up plunge bra £10.00	Bright pink and orange lace push up plunge bra £10.00
Multiway Deep V Push Up Bra Black £10.48	Dark purple shimmer +2 cup sizes push up plunge bra £10.50	Push-up Bra £11.00
Underwired Push-up Bra £11.50	Red lace plunge bra £11.55	Push-up Knit Bra £11.90
Cream and blue Amber push up plunge bra £12.00	Limited Collection Floral Lace Push-Up Padded Bra £12.00	Pink Kate +2 cup sizes push up plunge bra £12.50
Natural Icon push up plunge bra £13.30	Black Icon push up plunge bra £13.30	White Icon push up plunge bra £13.30
Push-Up Bra £13.30	Just Peachy Plain Padded Plunge Push-up Bra £13.60	Lace Double Gel Bra £14.00
Ruffle Me Up Push Up Bra £14.00	Simply smooth balcony padded bra £14.00	ELLOS Push-Up Bra £14.00
Limited Collection Floral Lace Push-Up Plunge Bra £14.00	Satin Trim Trellis Mesh Push-Up Bra £14.00	Limited Collection Broderie Embroidered Push-Up Bra £14.00
Limited Collection Floral Embroidered Padded Push-Up Bra £14.00	Limited Collection Underwired Daisy Push-Up Bra £14.00	White striped liquid filled push up plunge bra £14.40
White all over lace liquid filled push up plunge bra £14.40	Black striped liquid filled push up plunge bra £14.40	Black all over lace liquid filled push up plunge bra £14.40
Black lace wing push up plunge bra £14.40	White lace wing push up plunge bra £14.40	Natural lace wing push up plunge bra £14.40
Printed Microfibre Push-Up Bra £14.70	Push-Up Bra £14.70	Second Skin Microfibre padded push-up bra £15.00
Black mega boost liquid filled push up bra £15.60	White mega boost liquid filled push up bra £15.60	Push-up Bra £15.60
White droplet embroidered push up plunge bra £16.00	Natural multiway plunge bra £16.00	Black droplet embroidered push up plunge bra £16.00
Electric Dreams Floral Push Up Bra £16.00	Black multiway plunge bra £16.00	White air boost push up plunge bra £16.00
White lace push up plunge bra £16.00	Black air boost push up plunge bra £16.00	Simply smooth lace clear front multiway bra £16.00
ELLOS Push-Up Bra £16.00	ELLOS Push-Up Bra £16.00	ELLOS Push-Up Bra £16.00
ELLOS Push-Up Bra £16.00	Spot Print Push-Up DD-G Plunge Bra £16.00	Red floral jacquard push up bra £16.00
Red Glitter gel filled push up bra £16.10	Multi coloured Rosie push up bra £16.10	Dutch Floral Print Push Up Bra £16.50
Underwired Push-Up Bra £17.50	Bright pink Ultra Enhancer push up plunge bra £17.60	Bright pink spot triple boost push up plunge bra £17.60
Black spot triple boost push up plunge bra £17.60	Lace Plunge Bras (2 pack) £18.00	Natural lightweight push up plunge bra £18.00
Light weight gel push up plunge bra £18.00	Ck Cotton X Push Up Bra £18.00	Lace Plunge Bras (2 pack) £18.00
Emporio Armani Gardenia Print Push Up Bra, Dark pink £18.00	Satin Trim Push-Up Multiway Bra £18.00	Underwired Ruched Front Push-Up Padded Bra £18.00
Underwired High Impact Push-Up Eco Sports Bra £18.00	Wonderbra black lace push up £18.20	Black Dream push up plunge bra £18.40
White Dream push up plunge bra £18.40	Pale pink Dream push up t-shirt bra £18.40	White OMG +2 cup sizes push up plunge bra £18.55
Black OMG +2 cup sizes push up plunge bra £18.55	Natural OMG +2 cup sizes push up plunge bra £18.55	Black chic lace push up bra £18.90
White chic lace push up bra £18.90	ELLOS Push-Up Bra £19.00	ELLOS Push-Up Bra £19.00
Printed Microfibre Push-Up Bra £19.00	Perfectly Fit Bouquet push up with lace £19.20	Calvin Klein Forget Me Not Hipster Shorts, print £19.20
Black spot mesh gel push up balcony bra £19.60	White spot mesh gel push up balcony bra £19.60	Multi coloured Animal Satin push up plunge bra £19.60
Black D-G lace push up bra £19.60	Wonderbra D-G white lace push £19.60	Good Carma Contour Bra £19.80
Coranto push-up t-shirt bra £19.80	Second Skin Wow Ultra Boost Bra £20.00	Eucalyptus Push Up Bra £20.00
John Lewis Women Push Up Gel Pad Bra, Nude £20.00	John Lewis Women Push Up Gel Pad Bra, Charcoal £20.00	John Lewis Women Push Up Gel Pad Bra, Black £20.00
Microfiber Sugar & Spice Skirted Hipster £20.00	Floral Lace Padded Push-Up Bra £20.00	Elizabeth Padded Plunge Bra £20.00
White satin push up plunge bra £20.30	Calvin Klein Seductive Comfort London Floral Print Push Up Bra, Multi £21.00	Black Miracle frontless push up plunge bra £21.00
ELLOS Push-Up Bra £21.00	Pink Glamour plunge bra £21.00	Black lace gel push up plunge bra £21.20

Cotton Push-Up Bra