M&S

Visit the official M&S web site: Marks & Spencer

Lizzie Jagger, the daughter of Mick Jagger and Jerry Hall, has signed up to join fellow models Twiggy and Erin O'Connor in the next Marks & Spencer womenswear campaign.

The new campaign is being filmed in London, and is being created by Rainey Kelly Campbell Roalfe/Y&R.

It is in the same vein as previous womenswear campaigns for M&S where Twiggy and O'Connor, along with Noemie Lenoir and Laura Bailey, are shown trying on lots of clothes as they get ready for an event.

The models have been shot recreating the cover of The Beatles' 'Abbey Road' - although the photos were taken in Greenwich rather than in St John's Wood, where the original was shot.

This shows how far M & S the staple icon of Britain’s every High Street has gone to revamp itself. Case in point is the marketing of its underwear range which has drawn fire from the Wonderbra people no less!

Hervé Bailly, Wonderbra's marketing director, said underwear launches designed to appeal to men "demean women".

He singled out Marks & Spencer's Per Una range for using models in underwear posing on London streets as an example of sexist advertising. Mr Bailly said: "That is just attracting men's attention and I think it is terribly wrong and weak.

"It demeans women. I don't think this approach works any more, and I believe that brands will begin to see this."

The turnaround follows Wonderbra's new advertising campaign featuring fully-clothed women, the idea being to show how a good bra enhances their shape while they are dressed.

M & S meanwhile have continued to offer lingerie that’s affordable, sexy and designed by leading designers offering sexy lingerie as large as size 20.

For Christmas for example, Per una unveils a modern and chic collection of fun eveningwear, shimmering separates, cool cut tailoring and must-have accessories. Per una embraces the tastes and needs of modern women with styles that focus on quality and design. Perfect wardrobe building becomes easy with a stunning selection of garments that can be put together to create the ultimate in stylish Christmas dressing. Colour is important for the season as rich, jewel inspired shades of ruby red, emerald, topaz blue and gleaming gold make it a time to shine. Fabrics offer luxurious looks in lush velvets, sexy lace and shiny taffeta. The fashion stories focus on: Midnight Blues, Emerald Passion, Red Carpet Glamour, Golden Delight, and Tuxedo Ties. To complete the look, the Per una beauty range focuses on the hottest shades and formulations. Everything you need to look and feel special from head to toe.

Their recently released fashion catalogue featured:

Midnight Blues: For the ultimate in luxury, Midnight Blues is a story that focuses on shades of blue. The bow back bustier is a glamorous addition for any wardrobe. Team it with the long corsage skirt for a ravishing party look. The floral appliqu? dress skims the body and features a pretty floral design that adds shine and sparkle for night time seduction.

Emerald Passion is dedicated to a stunning party wear colour that offers a desirable and beautiful look for Christmas. The emerald green velvet bias cut dress features stunning seam detailing that wraps around the curves. Chiffon finishing on hems and in seaming completes this style.

Red Carpet Glamour: Dramatic and sexy, Red Carpet Glamour eveningwear is about dressing up for the ultimate take on festive fashion. The dress is back and the velvet bias cut dress in rich ruby red creates an elegant look of the moment.

Golden Delight: Chocolate and Gold combine in a colour story that focuses on a luxurious range of elegant pieces in lush velvet and sheer chiffon. The sunray bustier in matt gold features bugle beading that is sprinkled onto chocolate chiffon. A pretty corsage on the shoulder strap adds a touch of femininity. The chocolate galaxy dress provides instant glamour and is a key style for Christmas with lace and sequin detailing. A metallic snakeskin clutch adds a chic finishing touch.

The Per Una Christmas collection will also be available in Size 20 for the fuller-figured woman.

Britain’s High Street icon may have lost a little of its luster in recent years but it has lost none of its sparkle and its latest lingerie colour collection is clear evidence of that.

Visit the official M&S web site: Marks & Spencer