La Perla

Mention La Perla lingerie and women go weak at the knees. Part of it is the style, incredibly sheer, tremendously dainty and out-of-this-world sensual. Part of it is the price.

Until La Perla realized that not all women are happy spending what amounted to almost a monthly salary on a bra and briefs set the lingerie range was the exclusive preserve of the rich and famous.

What few people know is that La Perla do a lot more than just lingerie and they go way back. Ii was in 1954 in fact that Ada Masotti created, in Bologna, Italy, the corsetry laboratory which later, under the leadership of her son Alberto Masotti, would become the La Perla Group, now a leading concern in the field of corsetry and swimwear fashion.

Lavish attention to detail and the art of dressmaking, together with an in-depth knowledge of the female body are just some of the “chromosomes” of the La Perla Group. To which we can add special attention dedicated to image and communication, as well as continuous research of the fusion of innovation and tradition. This fascinating path journeying trough sensuality, fashion and custom, naturally led the company to embark on different challenges that today have become acquired realities: from the entrance into the world of men to the creation of the La Perla fragrances and up until the recent introduction of the Pret-a-Porter collection.

Company PR aside, what this means for the average woman is that the sensual La Perla lingerie is now both more affordable and caters to more than just petite women.

Be adventurous when you choose what to wear – think of the occasion, the clothes you’ll be wearing on top and how long for. Don’t be afraid to experiment with colours and styles and even if you find one which absolutely suits you it’s good to add variety for those days when your mood needs lifting.

La Perla have become a byword for style, sensuality and a sexy image in women’s underwear and you can now take advantage of what they have to offer.