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French women spend nearly 20 percent of their annual clothing budget on lingerie, pushing overall sales of the flimsy undergarments to 2.6 billion euros, according to a study published in 2006.
The report, by the French Fashion Institute, showed that the lingerie segment of the clothing sector grew 1.3 percent last year compared to 2004, with a Frenchwoman spending, on average, some 100 euros (approx. £50 or $100) a year on bras, panties, stockings and other intimate apparel.
The reason the French spend so much on their underwear lies in the variety of undergarments they buy and the zest with which they wear them.
Revenues from so-called daywear lingerie -- ie. more "practical" underwear -- were rising as French women, who traditionally are great connoisseurs of exotic and fashionable lingerie, also saw the need for practical, every day underwear.
The institute said 2005 showed a leveling off of the trend, with the study adding: "We even observed an average price rise in the purchase of panties."
The more exotic end of the market -- frilly knickers, teddies, garters and the like -- was still a favourite with one French woman in three reporting being unable to resist the latest styles.
The fact that French women spend so much on their underwear has a knock-on effect on other factors, like the general care they take with their overall appearance, the clothes they use to accessorise and get the most mileage out of everything they buy and the imagination they bring to the very act of dressing up…or down.
Whereas UK and American women would be content to just accept the popular catalogue and fashion magazine choices each year their French counterparts approach the very act of buying lingerie as an adventure, an opportunity to use fashion and still think outside the box.
However UK women, at least, are beginning to catch up fast. Figures released by Berkshire hosiery following a commissioned study indicate that the fierce competition amongst the leading brands on quality lingerie is creating strong interest amongst British women who are beginning to realize that quality need not cost the Earth.
Sexy lingerie sales in corsets, black lace thongs and bustiers has began to surge as UK women start to catch up with their rivals from across the channel.
Does this mean that UK women are becoming more fashion conscious? More willing to experiment in their choice of underwear, more playful in their choice of undergarments? Possibly all of the above. With more and more choice and styles that range from the classic to the wildly daring settling for a pair of plain cotton knickers no longer seems to be enough.
Luckily at Designer Lingerie we have all the guides you could possibly need to help you make a choice. All you have to do is browse, click and shop – and all, from the comfort of your home and without the need to drop!
© Designer Lingerie.org.uk 2008
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Supersoft embroidered jersey nightdress From Bhs , beautiful, bhs, blend, button, cap, comfortable, cotton/modal, detailing, elegant, embroidery, floral, lingerie, nightdress, nights, pretty, sleep, sleeve, softest, supersoft, truly... £20.00 | Black lace plunge bra From Debenhams , &, b', b", baker, beautifully, black, bra, bras, centre, charm, collections, debenhams, design, feminine, gifts, lace, lingerie, plunge, premium, push, scallop, shape", sweet, ted, texture, toys, trim, underwear, ups... £20.00 | Vintage rose print cami and pant pyjama From Bhs , adjustable, bhs, bust, cami, comfort, elasticatwed, fit, flattering, floral, glamourous, hanger, lingerie, padded, presentation, pretty, printed, seaming, short, straps, waistband... £20.00 |
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Portfolio Lace Padded Bra with Memory Foam Technology From Marks And Spencer , 32, 34, 36, 38, 40, 42, black, body, bra, comfort, dd, elegant, feminine, fit, foam, lingerie, marks, memory, moulds, natural, pretty, shape, soft, spencer, superior, underwear, white, women's... £20.00 | Ivory floral embroidered balcony bra From Debenhams , &, addition, alluring, bow, bra, bras, briefs, bust, centre, coloured, cups, debenhams, decorated, elasticated, fashioned, flirtatious, flowers, front, fuller, fun, gifts, gorgeous, hot, ivory, lifted, lightly, lingerie, mesh, multi, padded, pink, pr... £20.00 | Black 'Tango Classic' balcony bra From Debenhams , 'tango, &, balcony, black, bra, bras, briefs, bust, classic', cups, debenhams, embroidery, feminine, fuller, leaf, lightly, lingerie, padded, panache, superbra... £20.00 |
White mastectomy bra From Debenhams , bilateral, bra, debenhams, lingerie, mastectomy, mediumfirm, pockets, prosthesis, support, wire... £20.00 | Bright pink pleat detail balcony bra From Debenhams , attractive, balconette, balcony, beautiful, boost, bra, bras, bright, bust, cleavage, debenhams, definition, enhanced, lift, lingerie, natural, padded, pink, pleats, rounded, scalloped, shape, shapes, topped, trim, ultimate, upwards... £20.00 | Natural high waist thigh slimmer From Debenhams , clothes, comfort, control, debenhams, deep, elastic, fabric, invisible, lightweight, lines, lingerie, pants, panty, party, shaping, slimming, strong, superior, thigh, tummy, ultimate, visible, waistband, wear... £20.00 |
Dark turquoise balcony bra From Debenhams , adore, balcony, bow, bra, bras, debenhams, lace, lingerie, moi, turquoise... £20.00 | Bellissima Cassandra Satin Spot Cami Set From Bhs , bhs, black/gold, cami, lingerie, luxurious, part, satin, set, short, spot'... £20.00 | White five way convertible bra From Debenhams , according, bonus, bra, bra's, bras, convertible, cups, debenhams, design, ensuring, enviable, five, lightly, lingerie, multiway, outfit, padded, seamless, silhouette, spoil, straps, telltale, truly, underwired, wear, white, won't... £20.00 |
Pack of two pink & navy plunge bras From Debenhams , &, balcony, beautifully, boasting, bras, cup, cups, debenhams, delicate, embroidery, feminine, floral, gifts, lift, light, lingerie, little, pack, padding, plunge, presence, pretty, push, seductive, silhouette, smooth, toys, treats, understated, yet... £20.00 | Pink sports bra From Debenhams , &, body, bra, bras, briefs, bust, comfort, cradle, cushioned, debenhams, design, dry, exercise, fuller, gorgeous, heat, impact, light, lingerie, mesh, panel, shape, soften, sports, straps, support, the, wired, zones... £20.00 | Black sports bra From Debenhams , &, black, body, bra, bras, briefs, bust, construction, cradle, cup, cushioned, debenhams, fit, fuller, gorgeous, heat, high, inserts, lingerie, mesh, seamless, sports, strap, wing, wired, zones... £20.00 |
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Pack of two black & white striped t-shirt bras From Debenhams , adds, black, bras, debenhams, edge, flirty, fun, lace, lightly, lingerie, padded, shirt, silhouette, smooth, striped, trim, tshirt, underwired, wear, white... £20.00 | Pack of two black & natural striped t-shirt bras From Debenhams , adds, black, bras, debenhams, edge, flirty, fun, lace, lightly, lingerie, natural, padded, shirt, silhouette, smooth, striped, trim, tshirt, underwired, wear... £20.00 | White cotton & lace non wired bra From Debenhams , bra, bras, cotton, cups, dainty, debenhams, design, fabric, feminine, lace, lends, lift, lingerie, nonwired, overlay, panelled, playtex, pretty, rich, soft, support, touch, treats, wear, white... £20.00 |
Ivory balcony bra From Debenhams , adore, balcony, beige, bow, bra, bras, debenhams, embroidery, floral, front, lingerie, moi, ultimo... £20.00 | Pink balcony bra From Debenhams , balcony, bra, bras, caprice, contrast, cups, debenhams, dreamy, embroidered, flourish, flowers, lend, lift, lingerie, moulded, pink, scalloped, seductive, shape, softly, treat, trim, yet... £20.00 | Ivory balcony bra From Debenhams , adore, balcony, bow, bra, bras, debenhams, embroidery, floral, front, lingerie, moi, pink, rose, ultimo... £20.00 |
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White 'Cotton smooth' t-shirt bra From Debenhams , 'cotton, &, boasting, bra, bras, briefs, bust, cups, debenhams, fantasie, fuller, garments, lift, lingerie, piece, smooth', soft, straps, support, tighter, tshirt, white, wide... £20.00 | Portfolio Trellis Embroidered Non-Padded Bra From Marks And Spencer , 32, 34, 36, 38, 40, 42, blissfully, bra, comfortable, dd, elegant, embroidery, fabric, feels, feminine, it's, lingerie, marks, mix, natural, nonpadded, nude, pretty, shaped, softest, spencer, underwear, underwired, uplifted, wear, women's... £20.00 | Peony polka spot long nightdress From Bhs , bhs, fit, lingerie, luxurious, nightdress, printed, satin, seams, underbust... £20.00 |
Textured cotton short wrap From Bhs , belt, bhs, chemise, cotton, dobby, downs, fabric, kimono, lace, lightwieght, lingerie, pretty, robe, runs, shape, short, spots, stripes, summer, textured, tie, trim, vertical, worn, wrap... £20.00 | White 'Broderie Anglaise' balcony bra From Debenhams , adds, adore, anglais, balcony, bra, broderie, cups, debenhams, delicate, delightful, divinely, feminine, flirty, floral, indulged, lightly, lingerie, moi, overlay, padded, ribbon, silhouette, smooth, sweet, touch, ultimo, white... £20.00 | Brown 'Winter Rose' balcony bra From Debenhams , adore, balcony, bow, bra, bras, debenhams, embroidered, front, lingerie, moi, roses... £20.00 |
Madame Chic Bathroom Set From Treat Her , &, bathroom, box, ceramic, chic, classy, dispenser, garden, gorgeous, lingerie, madame, practical, print, set, soap, stilettos, treat, trinket... £20.00 | Black balcony bra From Debenhams , addition, adore, balcony, base, black, bows, bra, current, debenhams, embracing, embroidery, intricate, lingerie, marrying, moi, monochrome, plain, ribbon, straps, sublime, topped, trend, ultimo, white... £20.00 | Amleto Hold Ups by Trasparenze Hosiery From Be Cheeky , 70%, accentuate, addition, black, care, cheeky, classic, cotton, diamond, drawer, fabric, fun, hosiery, inhosiery, italy, legs, lingerie, night, pattern, satin, seductive, tops, touch, trasparenze, ups, washhosiery... £20.00 |
Black cotton & lace non wired bra From Debenhams , 'cross, bra, bras, cup, cups, debenhams, fit, floral, heart', lace, lingerie, nonwire, panels, part, playtex, pretty, shape, side, stretch, support, wired... £20.00 | Natural 'Tango Classic' balcony bra From Debenhams , 'tango, &, balcony, bra, bras, briefs, bust, classic', cups, debenhams, embroidery, feminine, fuller, leaf, lightly, lingerie, padded, panache, superbra, white... £20.00 | White 'Tango Classic' balcony bra From Debenhams , 'tango, &, balcony, bra, bras, briefs, bust, classic', cups, debenhams, embroidery, feminine, fuller, leaf, lightly, lingerie, padded, panache, superbra, white... £20.00 |
Pack of two pink & white embroidered t-shirt bras From Debenhams , bras, cups, daytoday, debenhams, delicate, embroidery, feminine, fit, floral, lace, lightly, lingerie, pack, padded, trim, tshirt, underwired, wear... £20.00 | Cream lace plunge bra From Debenhams , &, b', b", baker, beautifully, bra, bras, centre, charm, collections, cream, debenhams, design, feminine, gifts, lace, lingerie, plunge, premium, push, scallop, shape", sweet, ted, texture, toys, trim, underwear, ups... £20.00 | Black push up bra From Debenhams , black, bra, bras, debenhams, gift, lingerie, push, valentines... £20.00 |
Cool cotton firm control lace trim body From Bhs , bhs, body, comfort, comfortable, control, cotton, dry, firm, fit, focussed, helps, keeping, lingerie, lycra®, moisture, panels, shaping, skin, soft, superior, treated, wear, wick... £20.00 | Black droplet embroidered plunge bra From Debenhams , air, bra, bras, cleavage, cups, debenhams, definition, filled, lingerie, maximised, plunge, push, shape, ultimate, underwired... £20.00 | Molly cotton 2 pack voluptuous bra From Bhs , bhs, bow, bra, bust, centrefront, construction, cotton, cup, dd+, lace, lingerie, piece, ribbon, rich, shape, slot, support, trimmed, underwired, voluptuous... £20.00 |
Lily lace trim supersoft pyjama set From Bhs , bhs, cup, elasticated, elegant, fit, lace, lingerie, luxurious, pants, pyjama, set, shaping, straps, supersoft, trim, waistband... £20.00 | Ribbon trim short sleeve satin pyjama From Bhs , bhs, comfortable, coordinating, edge, elasticated, fit, flattering, glamorous, hems, lingerie, mesh, pant, pocket, pretty, pyjama, ribbon, robe, satin, short, sleeve, trim, waistband... £20.00 | Skinny Jeans Thigh Slimmer From Marks And Spencer , 10, 12, 14, 16, 18, black, bum, clever, function, inner, jeans, lingerie, m&s, marks, openwinurl, seconds, silhouette, skinny, sleek, sleeker, slimmer, slimmers, smooth, spencer, strheight, strwidth, target, television, thighs, underwear, wear, women... £20.00 |
LOU Embroidered Tulle Briefs From La Redoute , &, 10%, 12%, 15%, 30°c, 63%, bag, briefs, buttoned, cotton, crêpe, effect, elastane, flat, gusset, knickers, knit, la, lined, lingerie, machine, mesh, plain, polyamide, polyester, preferably, redoute, sides, ultra, waistband, washable... £20.30 | Seduction Camisole by HOTmilk From Be Cheeky , adjustable, beautifully, black, bra, camisole, care, central, cheeky, clip, comfort, decorated, deep, design, detailing, diamante, dots, ensure, fabric, feels, feminine, handwash, hem, host, hotmilk, lace, lacecovered, lingerie, luscious, maternity, nee... £20.50 | EM1413 From Banana Shoes , &, banana, booty, cami, hi's, knee, lingerie, piece, set, sets, shoes, shorts, stars... £20.95 |
LA8209 From Banana Shoes , avenue, banana, bustier, high, leg, lingerie, piece, sets, shoes, stockings, stripe, thigh... £20.95 | KANABEACH Bandeau-style All-In-One Shortsuit From La Redoute , 5%, 77, 95%, allinone, ankles, bag, bandeau, cm, cotton, elastane, embroidery, fire, jersey, la, leg, lingerie, little, nightwear, pyjamas, redoute, shape, short, shortsuit, smocked, wear... £21.00 | ODAIA Plunge Bra, B and C Cups From La Redoute , &, 10%, 30°, 34%, 56%, bag, balconette, bow, bra, bras, centrepiece, cleavage, cups, cut, dresses, elastanethe, embroidered, flowers, knit, la, lingerie, machine, mesh, natural, plain, plunge, polyamide, polyester, preferably, redoute, satin, side... £21.00 |
LA REDOUTE EN PLUS Balcony Bra From La Redoute , 1%, 2%, 20%, 38%, 39%, cotton, cups, elastane, embroidered, la, lingerie, padded, plus, polyamide, polyester, redoute, satin, straps, tulle, viscosewith, women... £21.00 | White bra From Debenhams , 'rose', &, ballet, beautiful, boasting, bra, bras, briefs, bust, cup, debenhams, embroidered, fuller, glorious, lace, laminated, lingerie, loop, practical, pretty, rose, shape, sling, strip, support, topped, treats, trim, wear, white... £21.00 | LA REDOUTE EN PLUS Stretch Knit Nightdress From La Redoute , &, 8%, 92%, adjustable, base, bust, elastane, elasticated, fabric, fireknit, la, lingerie, nightwear, plus, polyester, redoute, satin, seaming, sides, straps, tie, trim... £21.00 |
REDOUTE CREATION Underwired Multiway Bra From La Redoute , 19%, 2position, 30°, 81%, bag, balconette, band, boning, bra, bras, cleavage, cup, cups, detachable, double, elastane, fastening, knit, la, lingerie, machine, mesh, moulded, multiway, nonslip, pair, plain, polyamide, preferably, redoute, sets, side,... £21.00 | White 'Precious Desire' tai briefs From Debenhams , beautiful, briefs, debenhams, design, embroidery, floral, high, knickers, lingerie, striped, swiss, triumph... £21.00 | ELLOS Pyjamas From La Redoute , &, 40°, 5%, 95%, band, contrasting, cotton, cropped, elastane, elastic, fire, la, lingerie, neckline, nightwear, plus, redoute, round, sleeves, trim, trousers, waist, wash... £21.00 |
REDOUTE CREATION Padded Bandeau Bra From La Redoute , 18%, 82%, band, bra, bras, comfortable, concealed, cups, detachable, invisible, la, lingerie, little, microfibre, naturally, nonslip, padded, pair, plain, polyamide, redoute, second, sequin, skin, straps, supersoft, support, transparent, underwiring... £21.00 | REDOUTE CREATION Underwired Padded Bra From La Redoute , 18%, 82%, bra, bras, comfortable, elastane, feels, invisible, la, lingerie, metal, microfibre, naturally, padded, polyamide, redoute, second, sequin, skin, supersoft... £21.00 | REDOUTE CREATION Bra From La Redoute , 18%, 82%, beautifully, bra, bras, bust, comfortable, cups, elastane, feels, invisible, la, lingerie, microfibre, moulded, naturally, polyamide, redoute, sculpt, second, sequin, skin, supersoft, underwiring... £21.00 |
LA REDOUTE EN PLUS Pack of 2 SLOGGI CONTROL Body-shaping Maxi Briefs From La Redoute , &, 6%, 94%, bodyshaping, briefs, control, cotton, elastanewe, fabric, knickers, knit, la, lingerie, love, maxi, packs, redoute, sloggi, stretch, supersoft... £21.00 | White gel t-shirt bra From Debenhams , atlantis, bra, bras, centre, cups, curves, debenhams, enhance, lingerie, metallic, moulded, pendant, shirt, smooth, tshirt... £21.00 | Chopin Ryan Tights by Trasparenze From Be Cheeky , 70%, autumn, black, boots, care, cheeky, cute, designer, fabric, italian, italy, legs, lengthen, lingerie, lookhosiery, pattern, patterned, scalloped, season, sexy, skirt, tights, trasparenze, ultra, warm, washhosiery, wear, winter, wool, yet... £21.00 |
REDOUTE CREATION 3-Piece Pyjama Set (Vest Top, Wrapover Top and Trousers) From La Redoute , 100%, 5%, 74, 95%, adjustable, bow, cm, comfortable, cotton, embroidered, embroidery, fastening, fire, grey, hem, immaculate, jersey, la, lace, leg, lingerie, marl, nightwear, plain, pyjamas, redoute, satin, shoestring, straps, stretch, striped, stripes... £21.00 | LA REDOUTE EN PLUS Short Pyjamas and Wrapover Top From La Redoute , 100%, 70, 78, cm, combed, cotton, cropped, drawstring, elasticated, embroidered, hem, jersey, la, lingerie, neckline, nightwear, pyjamas, redoute, round, short, sleeves, supersoft, trousers, tshirt, waist, wrapover... £21.00 | ELLOS Velour Trousers From La Redoute , 10%, 19%, 20%, 40°, 71%, 80%, cotton, cuffs, drawstring, elasticated, fire, la, leg, lingerie, marl, nightwear, polyester, redoute, separates, soft, stretch, trousers, viscose, waist, waistband, wash, wide... £21.00 |
ODAÏA Classic Underwired Bra, B and C Cups From La Redoute , &, 11%, 30°, 32%, 57%, bag, bow, bras, centre, centrepiece, classical, cups, elastane, elasticated, embroidered, flowers, knit, la, lingerie, little, machine, mesh, natural, plain, polyamide, polyester, preferably, redoute, satin, sides, softness,... £21.00 | Firm Control Band Hi-Cut Brief by Flexees By Maidenform From Be Cheeky , band, black, brief, care, cheeky, clothing, control, controlwear, coverage, cut, deep, elasticated, ensuring, fabric, firm, flattering, handwash, high, leg, lingerie, maidenform, smooth, streamlined, uk... £21.00 | ODAIA Underwired Padded Bra, B to E Cups From La Redoute , &, 16%, 30°, 7%, 77%, bag, bow, bra, bras, centrepiece, clothes, cup, cups, elastane, embroidered, flowers, invisible, knit, la, lingerie, machine, mesh, moulded, natural, padded, plain, polyamide, polyesterthe, preferably, redoute, satin, sides,... £21.00 |