Gossard Lingerie

It’s no surprise that the makes of the Wonderbra are a British owned company. Bought from its US parent in the 1930s the Gossard story has always been one of creativity, innovation and pioneering experimentation.

They were the first to introduce lightweight girdles and take another innovative step by introducing Silkskin – a lightweight, pre-shrunk girdle featuring an innovative wonder fibre, Nylon from DuPont. Five years later the Perma-lift range of bras and girdles launches, featuring the 'Magic Insert', a cleverly shaped support within each bra cup to give permanent uplift made its appearance.

The company was so successful that it became part of the Courtaulds Textiles Group.

The infusion of fresh cash fired up its creativity and launched G-Strings by Gossard, a collection of decorative G strings that sold out as soon as they hit the shops, beautiful lingerie designed to be seen, they broke the mould by crossing the line from underwear to outerwear accessory. Women started thinking what colour G-String they’d like to have peeking above their jeans’ or skirts’ waistline.

Further launches this year included the new designer collection created by British women’s wear designer Elspeth Gibson.

In 2005 January saw the launch of the innovative SuperSmooth collection, with revolutionary no stitching and no seam technology to provide invisible support and a comfortable second skin. Moulded cups give an enhanced silhouette with an ultra-modern and undoubtedly feminine style.

Gossard SuperSmooth proves to be the new ‘must-have’ underwear for every woman.

With such successes under its belt Gossard has not stood still. The DB Apparel label was created in February 2006 form the acquisition of Sara Lee Branded Apparel Europe by Sun Capital Partners.

As the new Autumn collection revealed this year Vintage is back! Innovation and technical design combine with the styling inspiration of yesteryear to recreate the strapless bra. The NEW Gossard Vintage range delivers timeless, beautiful corsetry redesigned for women today - true feminine luxury, inside and out.

The Gossard designers are now experimenting with new materials. Underwear that can monitor your body’s temperature, for example, materials that have a memory and so never lose their shape and undergarments that can take different colours depending on the amount of moisture in the air.

As we head deeper into the 21st century it’s hard to imagine just where lingerie will go. Already a lot of it has become outerwear, styles colours and quality now rival anything our outer garments can offer and prices are getting more and more competitive each year.

In the hi-tech age there is talk about our underwear doubling up as computer enhancements, harbouring memory chips and circuitry and becoming part of a wearable computer that allows us not just to work on the move but also interact with those around us in a seamless, digital way! The way the future will shape up is always uncertain. What is certain is that whatever new style or territory is broached next, Gossard will be one of the pioneers, continuing to deliver affordable, beautifully styled underwear solutions for women.


Tutti Frutti Brief From Figleaves , adorned, bow, briefs, brights, categories, coverage, cut, dayglo, feminine, figleaves, front, fun, gossard, high, hotpink, lace, legs, love, polkadot, rear, season's, sheer, silk, tuttifrutti... £6.40	Satin Classique plunge bra From Figleaves , bra, categories, central, clasp, classic, crossed, cups, dettach, figleaves, foamlined, formations, front, gore, gossard, hook, piece, plunge, redesigned, satin, single, slender, slim, strap, straps... £7.20	Reverie thong From Figleaves , adorned, bow, categories, contrast, coverage, cut, figleaves, gossard's, lace, lowrise, minimal, rear, semisheer, shockingly, shy, style, thong, violet, waist... £7.20
Cosmetix thong From Figleaves , categories, coverage, figleaves, gossard, minimal, picot, rear, satin, shiny, silky, soft, stretch, thong, trimmed... £8.00	Tutti Frutti shorty From Figleaves , bow, categories, coverage, cut, demisheer, detailing, drawer, figleaves, flash, front, gossard, high, lace, legs, picot, polkadot, ray, rear, shorties, silk, sunshine, tan, they'll, trimming, underwear... £8.00	Show Time thong From Figleaves , boudoir, categories, coverage, embellished, figleaves, glam, goldtone, gossard's, minimal, silk, style, thong, thread... £8.00
Reverie short From Figleaves , adorned, bow, categories, contrast, coverage, edging, figleaves, flamboyantly, gossard's, lace, pose, purple, scalloped, semisheer, shorty, strike, style, violet, waist... £8.40	SUPERBOOST SATIN BRA From Brastop , bra, brastop, chocolate, classic, cotton, crossed, cups, dettach, elastane, front, gossard, lightly, padded, plunge, polyamide, polyester, redesigned, satin, single, strap, straps, superboost, unusual... £8.95	TRESOR 3/4 CUP BRA From Brastop , 3/4, 3section, bra, brastop, cup, embroidered, gossard, hint, rounded, ruby, shape, smooth, style, support, tresor... £8.95
Tutti Fruity Shorty by Gossard From Be Cheeky , bright, care, cheeky, fabric, feminine, front, fruitiest, fruity, gossard, handwash, lace, lingerie, panels, print, rear, results, satin, seethrough, set, sheen, shorty, sides, smooth, stock, tutti, uk, we... £9.00	Satin Classique Thong by Gossard From Be Cheeky , care, cheeky, classic, classique, clothes, comfort, contrasting, cut, fabric, gossard, gusset, handwash, hipster, lined, lingerie, mesh, rear, satin, sensual, set, smooth, super, teal, textured, thong, uk, wear... £9.00	Cosmetix bikini brief From Figleaves , brief, categories, coverage, figleaves, gossard, picot, rear, satin, shiny, sides, slender, soft, stretch, styled, trimmed... £9.60
Show Time short From Figleaves , boudoir, categories, coverage, embellished, figleaves, goldtone, gossard, lavishly, luxe, shorty, soft, stitching... £9.60	Temptress short From Figleaves , black, bow, categories, coverage, demisheer, detailing, embellished, figleaves, gold, gossard, haute, lace, lined, petite, rear, ribbon, ruffling, sexily, shorty, soft, styled, temptress, waist... £9.60	Squeeze Me brazilian brief From Figleaves , appeal, bow, brazilian, brief, categories, classic, coverage, cut, edge, figleaves, flatteringly, flirtatious, frilly, gossard's, high, me, oversized, rear, ribbon, rise, slip, squeeze... £9.60
Cosmetix Smooth Brief by Gossard From Be Cheeky , bold, brief, care, cheeky, comfortable, cosmetix, cut, delivers, dressing, effect, flawless, foundation, gossard, handwash, hips, hipster, lingerie, outwear, secure, semitanga, set, shows, smooth, team, uk, ultimate, waistband... £9.75	REVERIE 3/4 CUP BRA From Brastop , 24, balconette, bra, brastop, brighten, cups, delicate, gossard, jade, mood, piece, reverie, striking, structured... £9.95	REVERIE 3/4 CUP BRA From Brastop , 24, 3/4, bow, bra, brastop, centre, complimented, cup, delicate, gossard, intricate, ivory, pattern, reverie, supportive... £9.95
LACE PADDED BRA From Brastop , 24, boost, bra, brastop, central, cleavage, cotton, decorating, elastane, gore, gossard, lace, padded, panels, plunge, polyamide, polyester, rose, slim, topped... £9.95	TRESOR 3/4 CUP BRA From Brastop , 3/4, 3section, black, bra, brastop, cup, embroidered, gossard, hint, rounded, shape, smooth, style, support, tresor... £9.95	SUPERBOOST SATIN BRA From Brastop , bra, brastop, cappuccino, cotton, crossed, cups, dettach, elastane, formations, front, gossard, lightly, padded, plunge, polyamide, polyester, polyurethane, single, strap, straps, superboost... £9.95
SUPERBOOST SATIN BRA From Brastop , bra, brastop, classic, cotton, crossed, cups, dettach, elastane, formations, front, gossard, ivory, lightly, padded, plunge, polyamide, polyester, polyurethane, redesigned, single, strap, straps, superboost... £9.95	Esprit thong From Figleaves , adorned, bow, categories, centre, coverage, decorated, elaborately, embroidery, figleaves, gossard, mesh, minimal, picot, rear, ribbon, rise, sheer, styled, thong, trimmed, waist... £11.20	SUPERBOOST SATIN BRA From Brastop , bra, brastop, classic, cotton, crossed, cups, dettach, elastane, formations, front, gossard, jade, lightly, padded, plunge, polyamide, polyester, polyurethane, single, strap, straps, superboost... £11.95
LACE PLUNGE BRA From Brastop , 24, bow, bra, brastop, centre, gossard, intricate, lace, overlayed, pattern, plunge bra, ribbon, royal, soft, supportive, underwired, white... £11.95	LACE BALC BRA From Brastop , 24, balcony, black, bow, bra, brastop, centre, gossard, intricate, lace, overlayed, pattern, ribbon, royal, soft, supportive, underwired... £11.95	VINTAGE ROSE BRA From Brastop , 24, balconette, beautifully, bra, brastop, compliments, cotton, cups, dotted, elastane, fabric, gossard, lace, lightly, padded, polyamide, polyester, polyurethane, reach, rose, style, stylish, vintage... £11.95
REVERIE 3/4 CUP BRA From Brastop , 24, 3/4, black, bow, bra, brastop, centre, cup, delicate, edges, embroidered, floral, frayed, gossard, lightly, patterns, pink, reverie, smart, underwired... £11.95	LACE BALC BRA From Brastop , 24, balcony, bow, bra, brastop, centre, gossard, intricate, lace, overlayed, pattern, ribbon, royal, soft, supportive,... £11.95	LACE PLUNGE BRA From Brastop , 24, black, bow, bra, brastop, centre, gossard, intricate, lace, overlayed, pattern, plunge bra, ribbon, royal, soft, supportive, underwired... £11.95
SUPERBOOST SATIN BRA From Brastop , black, bra, brastop, classic, cotton, crossed, cups, dettach, elastane, formations, front, gossard, lightly, padded, plunge, polyamide, polyester, polyurethane, redesigned, single, strap, straps, superboost... £12.00	SUPERBOOST SATIN BRA From Brastop , black, bra, brastop, classic, cotton, crossed, cups, dettach, elastane, front, gossard, lightly, padded, plunge, polyamide, polyester, redesigned, single, strap, straps, superboost... £12.00	REVERIE MULTIWAY BRA From Brastop , 24, 50%, 7%, bow, bra, brastop, centre, compliment, detachable, elastane, floral, gossard, jadebra, lightly, look43otton, mesh, multiway, overlay, padded, polyamide, reverie, shoulder, strapless, straps, striking, underwired... £12.00
SUPERBOOST SATIN BRA From Brastop , bra, brastop, classic, cotton, crossed, cups, dettach, elastane, formations, front, gossard, in burgundy, lightly, padded, plunge, polyamide, polyester, polyurethane, redesigned, satin, single, strap, straps, superboost... £12.00	Kimono Brazilian Brief by Gossard From Be Cheeky , bold, boudoir, brazilian, brief, care, cheeky, courtesy, ensemble, fabric, gossard, handwash, hipster, kimono, lace, lingerie, paisley, piece, print, purple, revealing, sassy, satin, set, sexy, smooth, uk, uniquely, waistband, wear... £12.75	Georgiana Shorty by Gossard From Be Cheeky , &, attention, beautifully, black, care, cheeky, confidence, crafted, demanding, elasticated, embroidery, empowering, fabric, georgiana, gold, gossard, grey, handwash, lingerie, mesh, provocative, reflects, renewed, set, shorty, uk, waistband, wear... £12.75
Show Time suspender From Figleaves , adjustable, belt, categories, dramatically, embellished, fastens, figleaves, four, goldtone, gossard's, hooks, rear, sexy, stitching, straps, suspender... £12.80	Cosmetix new shaping brief From Figleaves , addition, brief, categories, collection, coverage, figleaves, flattering, gossard, high, inspired, picot, rear, satin, sexy, shaping, shiny, silky, soft, stretch, trimmed, underwear, vintage, waisted... £12.80	French fancy brief From Figleaves , brief, categories, coverage, cut, demure, embroidered, figleaves, french, gossard's, high, hot, lace, legs, mesh, pink, rise, sheer, splash, style, wardrobes, winter... £12.80
Esprit shorty From Figleaves , categories, coverage, decorated, delicately, edged, embroidery, feminine, figleaves, floral, gossard, legs, mesh, picot, pretty, sheer, shorty, touch... £12.80	REVERIE 3/4 CUP BRA From Brastop , 24, 3/4, bow, bra, brastop, centre, cup, delicate, edges, embroidered, floral, frayed, gossard, lightly, patterns, pink, reverie, smart,... £12.95	Cosmetix Moulded Padded Bra by Gossard From Be Cheeky , &, adjustable, bold, bra, bras, care, cheeky, clasps, colourful, cosmetix, cup, delivers, detatchable, dressing, flawless, foundation, front, gossard, graduated, handwash, lingerie, logo, moulded, outwear, padded, padding, plunge, set, shaping, silky... £13.50
LACE BALC BRA From Brastop , 23%, 24, 3%, balcony, bow, bra, brastop, centre, elastane, gossard, intricate, lace, look54otton, overlayed, pattern, polyamide, ribbon, royal, soft, supportive, 20%... £14.95	GARLAND PADDED BRA From Brastop , 24, 4%, 6%, 9%, black, bold, box, bra, brastop, centre, completes, contrasting, cups, decorated, delicate, elsatane, garland, gossard, green, intricate, lace, leaf, lightly, look81%, mesh, overlayed, padded, patterning, pink, polyamide, polyester, soft,... £14.95	COSMETIX PLUNGE BRA From Brastop , 24, 4%, 43%, 53%, bra, brastop, buckles, contrasting, cosmetix, cups, effect, fastening, flattering, gold, gossard, lightly, lycra, padded, pink, plunge, plunging, polyester, secure, shoulder, silk, soft, split, strap, supportive, viscose... £14.95
REVERIE MULTIWAY BRA From Brastop , 24, 7%, black, bow, bra, brastop, centre, compliment, detachable, elastane, floral, gossard, lightly, look43otton, mesh, multiway, overlay, padded, pink, polyamide, reverie, shoulder, strapless, straps, striking, underwired, 50%... £14.95	COSMETIX PLUNGE BRA From Brastop , 24, 4%, 43%, bra, brastop, buckles, contrasting, cosmetix, cups, deep, effect, fastening53%, flattering, gold, gossard, lightly, lycra, padded, plunge, plunging, polyester, red, secure, shoulder, silk, split, strap, supportive, viscose... £14.95	GARLAND PADDED BRA From Brastop , 24, 4%, 6%, 9%, blue, bold blue, bow at, bra, brastop, centre, completes, contrasting, cups, decorated, elsatane, garland, gossard, intricate, leaf, lightly, look81%, mesh, overlayed, padded, patterning, polyamide, polyester, soft white, underwired,... £14.95
REVERIE MULTIWAY BRA From Brastop , 24, 7%, bow, bra, brastop, centre, compliment, detachable, elastane, floral, gossard, lightly, mesh, multiway, overlay, padded, pink, polyamide, reverie, shoulder, strapless, straps, striking, 50%... £14.95	Reverie plunge bra From Figleaves , bow, bra, categories, contrast, coverage, fastens, figleaves, gore, gossard's, hooks, lace, lightly, padded, plunge, purple, rear, revel, style, ultimate, underwired, violet... £16.80	Superboost Satin underwired multiway bra From Figleaves , band, bra, categories, cookies, cups, detachable, fabric, fashioned, fastens, figleaves, firmly, foam, gossard, hooks, mesh, multiway, padded, rear, removable, satin, semisheer, straps, underwired, versatile... £16.80
Esprit Embroidered Shorty by Gossard From Be Cheeky , &, alluring, care, cheeky, elasticated, embroidered, esprit, fabric, gossard, handwash, inspires, lingerie, mesh, red, scalloped, seductive, set, shorty, structured, uk, waistband, wear... £17.25	Tutti Frutti plunge bra From Figleaves , bow, bra, categories, cleavage, demisheer, fastens, figleaves, gossard, hooks, lace, lightly, lushtofeel, padded, picot, plunge, polkadot, rear, silk, standout, staple, straps, summer, trimmed, underwired, wide... £19.20	Superboost Lace plunge bra From Figleaves , boost, bra, categories, central, cleavage, cups, decorating, fastening, figleaves, gore, gossard, hook, lace, lightly, padded, panels, picot, plunge, rear, rose, slim, topped, trim, underwired... £19.20
Satin Classique Superboost Plunge Bra by Gossard From Be Cheeky , adjustable, bra, bras, care, change, cheeky, classic, classique, cups, detachable, fit, front, gossard, handwash, lightly, lingerie, padded, plunge, satin, set, smooth, straps, superboost, teal, uk, underwired, wear... £19.50	Show Time superboost plunge bra From Figleaves , bra, categories, charm, decadently, diamante, effect, embellished, fastens, figleaves, glam, gossard's, hook, jersey, lining, metallic, padded, plunge, rear, stitching, superboost, twin, underwired... £20.80	Cosmetix plunge bra From Figleaves , boost, bra, categories, central, crossed, cups, detachable, fashioned, fastens, figleaves, firmly, foam, formation, gore, gossard, graduated, hook, padded, plunge, satin, single, slim, straps, twin... £20.80
Squeeze me plunge bra From Figleaves , bow, bra, categories, curvaceous, design, edge, fastens, figleaves, frilly, gore, gossard's, graduated, hooks, me, oversized, padding, places, plunge, rear, ribbon, satin, soft, squeeze, underwired... £20.80	Show Time Superboost Plunge Bra DD+ From Figleaves , balcony, bra, bust, categories, contrasting, diamante, drop, encrusted, fastens, figleaves, glamorous, gold, gossard, hooks, lurex, padded, plunge, rear, satin, sexy, showtime, superboost, support, tear, trimmed, underwired... £20.80	Temptress superboost plunge bra From Figleaves , bow, bra, categories, cookies, fastens, figleaves, foam, generously, gore, gossard's, hooks, lined, padded, petite, rear, removable, ribbon, ruffling, siren, soft, superboost, temptress, underwired... £20.80
French fancy non padded plunge bra From Figleaves , bra, categories, cleavage, cut, dazzle, divinely, embroidered, fastens, figleaves, french, gossard's, hooks, hot, mesh, picot, pink, plunge, rear, sheer, style, trimmed, underwired, unpadded... £22.40	Camouflage Candy plunge bra From Figleaves , adjustable, animal, bow, bra, camouflage, candy, categories, cups, delicate, design, fastens, figleaves, front, gossard, hooks, lace, pattern, plunge, print, rear, satin, soft, straps, styled, touch... £22.40	Tutti Fruity Padded Bra by Gossard From Be Cheeky , bra, bras, care, cheeky, cups, effect, fabric, front, fruitiest, fruity, gossard, handwash, lace, lingerie, padded, pink, plunge, print, red, results, satin, set, sheen, smooth, stock, toned, tops, tutti, uk, underwired, uplift, we, you've... £24.00
Georgiana Suspender Belt by Gossard From Be Cheeky , &, adjustable, antique, attention, beautifully, belt, black, care, cheeky, confidence, crafted, demanding, effect, embroidered, empowering, fastenings, georgiana, gold, gossard, grey, handwash, hiding, high, lingerie, pattern, pleated, provocative, r... £24.75	Esprit Embroidered Underwired Full Cup Bra by Gossard From Be Cheeky , &, adjustable, alluring, bow, bra, bras, care, central, cheeky, clasp, completes, cup, cups, delicate, embroidered, embroidery, esprit, fabric, fastening, floral, front, gossard, handwash, inspires, lead, lined, lingerie, mesh, rear, red, ribbon, ric... £25.50	Kimono Tulip Padded Bra by Gossard From Be Cheeky , &, adjustable, band, bold, boudoir, bow, bra, bras, care, cheeky, cups, edged, ensemble, fabric, gossard, handwash, kimono, lace, lingerie, luxurious, overlaid, padded, paisley, piece, print, purple, revealing, sassy, sections, set, sexy, straps, tul... £25.50
Esprit full cup bra From Figleaves , adorned, bow, bra, categories, central, cleavage, cup, delicately, edge, embroidered, fastens, figleaves, gore, gossard, hook, mesh, picot, rear, scalloped, sheer, spotted, trimmed, tyled, underwired, unpadded... £25.60	Esprit non padded balcony bra From Figleaves , adorned, balconette, bow, bra, bust, categories, central, delicately, edge, embroidered, fashioned, fastens, figleaves, gore, gossard, hook, mesh, picot, rear, scalloped, scoop, sheer, spotted, trimmed... £25.60	Georgiana Balconette Bra by Gossard From Be Cheeky , &, adjustable, attention, balconette, beautifully, bow, bra, bras, care, central, cheeky, clasp, confidence, crafted, cups, demanding, double, embroidered, empowering, fabric, fastening, finishes, front, georgiana, gold, gossard, grey, handwash, intr... £33.75