Gossard Lingerie

It’s no surprise that the makes of the Wonderbra are a British owned company. Bought from its US parent in the 1930s the Gossard story has always been one of creativity, innovation and pioneering experimentation.

They were the first to introduce lightweight girdles and take another innovative step by introducing Silkskin – a lightweight, pre-shrunk girdle featuring an innovative wonder fibre, Nylon from DuPont. Five years later the Perma-lift range of bras and girdles launches, featuring the 'Magic Insert', a cleverly shaped support within each bra cup to give permanent uplift made its appearance.

The company was so successful that it became part of the Courtaulds Textiles Group.

The infusion of fresh cash fired up its creativity and launched G-Strings by Gossard, a collection of decorative G strings that sold out as soon as they hit the shops, beautiful lingerie designed to be seen, they broke the mould by crossing the line from underwear to outerwear accessory. Women started thinking what colour G-String they’d like to have peeking above their jeans’ or skirts’ waistline.

Further launches this year included the new designer collection created by British women’s wear designer Elspeth Gibson.

In 2005 January saw the launch of the innovative SuperSmooth collection, with revolutionary no stitching and no seam technology to provide invisible support and a comfortable second skin. Moulded cups give an enhanced silhouette with an ultra-modern and undoubtedly feminine style.

Gossard SuperSmooth proves to be the new ‘must-have’ underwear for every woman.

With such successes under its belt Gossard has not stood still. The DB Apparel label was created in February 2006 form the acquisition of Sara Lee Branded Apparel Europe by Sun Capital Partners.

As the new Autumn collection revealed this year Vintage is back! Innovation and technical design combine with the styling inspiration of yesteryear to recreate the strapless bra. The NEW Gossard Vintage range delivers timeless, beautiful corsetry redesigned for women today - true feminine luxury, inside and out.

The Gossard designers are now experimenting with new materials. Underwear that can monitor your body’s temperature, for example, materials that have a memory and so never lose their shape and undergarments that can take different colours depending on the amount of moisture in the air.

As we head deeper into the 21st century it’s hard to imagine just where lingerie will go. Already a lot of it has become outerwear, styles colours and quality now rival anything our outer garments can offer and prices are getting more and more competitive each year.

In the hi-tech age there is talk about our underwear doubling up as computer enhancements, harbouring memory chips and circuitry and becoming part of a wearable computer that allows us not just to work on the move but also interact with those around us in a seamless, digital way! The way the future will shape up is always uncertain. What is certain is that whatever new style or territory is broached next, Gossard will be one of the pioneers, continuing to deliver affordable, beautifully styled underwear solutions for women.


Black Temptress thong £5.00	Black Superboost thong £5.00	Black Glossies thong £5.00
Natural Glossies thong £5.00	Bright red Superboost thong £5.00	White Superboost thong £5.00
Wild Flower Thong £5.00	Temptress Short £5.00	Purple Superboost thong £5.00
Taupe Superboost thong £5.00	Dark purple Glossies thong £5.00	Esprit short £5.00
Cosmetix Thong £5.48	Cream Celebration thong £6.00	Black Superboost shorts £6.00
Red Superboost lace thong £6.00	Black Superboost lace thong £6.00	White Superboost lace thong £6.00
Natural Glossies shorts £6.00	Natural Superboost shorts £6.00	Taupe Superboost shorts £6.00
Bright red Superboost shorts £6.00	White Superboost shorts £6.00	Light cream Ooh La La thong £6.00
White Blossom thong £6.00	Purple Superboost shorts £6.00	Enchant Short £6.48
Satin Thong £6.48	Cosmetix short £6.48	Can Can Thong £6.49
Enchante Thong £6.49	Gossard Temptress Lace Thong Viola £6.95	Cosmetix Brief £6.98
Black Superboost lace shorts £7.00	Ooh La La Thong £7.00	Red Superboost lace shorts £7.00
Purple Sassy thong £7.00	Light cream Ooh La La shorts £7.00	White Blossom shorts £7.00
White Superboost lace shorts £7.00	Purple Wild thong £7.00	Can Can Short £7.49
Black Allure shorts £8.00	Cream Celebration suspender £8.00	Purple Sassy shorts £8.00
Light turquoise Fleur shorts £8.00	Light turquoise Wild shorts £8.00	Purple Wild shorts £8.00
Wild Flower Short £8.40	Etoile Short by Gossard £8.99	Taupe Superboost plunge bra £9.10
Purple Superboost plunge bra £9.10	Superboost Lace Thong £9.60	Gossard Temptress Lace Thong Scarlet £10.00
GOSSARD SHOWTIME SATIN THONG GOLD £10.00	Gossard Cosmetix Thong White £10.00	Gossard Showtime Satin Thong Black £10.00
Gossard Superboost Thong Red £10.00	Superboost Celebration Thong £10.00	Lace Classic Thong £10.48
Satin Short £10.48	Superboost Thong £10.48	Glossies Thong £10.49
Fleur Thong £11.20	Ooh La La Thong £12.00	Glossies Thong £12.00
Gossard Candy C Thong Hot Pink £12.00	Gossard Cosmetix Brief White £12.00	Gossard Beau Thong Nude/Black £12.00
Gossard Cosmetix Brief Nude £12.00	Gossard Superboost Short Rouge £12.00	Ooh La La Thong £12.00
Gossard ooh la la thong £12.00	Satin Superboost Plunge Bra £12.48	Superboost Satin Plunge Bra in Chocolate £12.48
Superboost Satin Plunge Bra in Cappuccino £12.48	Superboost Satin Plunge Bra in Fuchsia £12.48	Superboost Lace Plunge Bra £12.48
Lace Short £12.48	Satin Classique Thong £12.48	Ooh La La Thong £12.48
Fleur Short £12.80	Natural Glossies plunge bra £13.00	Dark purple Glossies plunge bra £13.00
Enchant Non-Padded Bra £13.48	Cosmetix superboost plunge bra £13.48	Ooh La la Short £13.49
Gossard Wild Flower Short Cream £14.00	Gossard Beau Brief £14.00	Gossard Dotty Short Spearmint £14.00
Cream Celebration plunge bra £14.00	White Superboost plunge bra £14.00	White Superboost strapless bra £14.00
Natural Superboost strapless bra £14.00	Black Superboost strapless bra £14.00	Gossard ooh la la short £14.00
Sassy Thong £14.00	Glossies Short £14.00	Superboost Lace Suspender Belt £14.40
Desire Bra £14.48	White Superboost lace plunge bra £14.50	Red Superboost lace plunge bra £14.50
Ivory Wild Flowers plunge bra £14.50	White Blossom plunge bra £14.50	Wild Flower Plunge Bra £14.50
Can Can Plunge £14.99	Enchante Plunge £14.99	Red Fleur plunge bra £15.00
Ooh La La Thong £15.00	Gossard Satin Classic Short White £15.00	Light cream Ooh La La plunge bra £15.00
Light turquoise Wild plunge bra £15.00	Purple Wild plunge bra £15.00	Light turquoise Fleur plunge bra £15.00
Gossard Etoile Short Black £16.00	Gossard Temptress Suspender Scarlet £16.00	Sassy Short £16.00
Superboost Celebration Suspender £16.00	Temptress Lace Suspender £16.48	Opulence Demi Plunge Bra £16.48

Black Temptress thong